Festival of Light
Festival of Light - Diwali Activation
Creative Event Production by Jade Armstrong.
Public activation and cultural celebration | 2023
Client: Melbourne Quarter (Lendlease)
How can we create space to celebrate culture together?
This Diwali activation celebrated the Festival of Light through a week of welcoming experiences that invited people to pause, connect and take part.
Melbourne Quarter was activated with a themed installation, creating a warm and festive atmosphere that reflected the spirit of Diwali. Across the week, daily activations invited visitors to engage with the celebration, including traditional henna, sweet treat giveaways and candle gifts.
Each element offered a small moment of participation, encouraging people to slow down, enjoy the experience and share in the traditions of Diwali within an everyday urban setting.
Jade led the concept, design and production of the activation.
Delivered as Creative Event Producer (Miei Group).
Featured in:
Activation at Melbourne Quarter, for Lendlease, in Australia (2023).
