Easter Garden
Easter Garden - Experiential Activation
Public activation and experiential display | 2024
Client: The GPT Group - 181 William Street, 550 Bourke Street and Goldsbrough Village. Delivered at Miei Group.
How can a simple seasonal moment become meaningful and lasting?
Easter Garden was a public activation designed to invite interaction, generosity and connection through nature. The installation featured a living tulip garden where visitors were encouraged to dig up their own flower, complete with bulb, creating a moment of discovery and participation within the city.
Rather than a temporary gesture, the experience extended beyond the event. Visitors scanned a QR code linking to planting instructions, allowing them to take the experience home, enjoy the flower, and replant it to enjoy again in the following season. Alongside the garden, a cupcake giveaway created a warm, inviting atmosphere that encouraged people to pause, gather and engage.
Delivered as the Creative Event Producer , Jade led the design, planning, installation and activation of the experience, transforming everyday public space into a moment of delight, interaction and ongoing connection with nature.
Featured in:
Activation at Goldsbrough Village, The GPT Group, in Australia (2024).
